Overview
Northern Echo and Durham County Council have been collaborating on the ‘My Future is Durham’ campaign. Following the success of the first video we produced for the campaign, we were asked to create a second. We developed the original concept further, incorporating animation.
Keeping the campaign identity strong, we interviewed the school children who had featured in the first film. Our animators brought their visions to life through animation, creating their ‘workplace of the future’. The end product, an engaging video which demonstrated the scope of the Council’s vision for the future.
Northern Echo are experts in content deployment, enabling the successful activation of our video, generating 54,000 views on Facebook. The first instalment of this campaign, effectively generated over 2.5m interactions. With access to a huge audience and a range of digital sharing options at their fingertips, we’re sure this video will be equally as successful!
