Overview
Most manufacturers use some form of CAD software to design their products, and while technically accurate and extremely efficient, these packages lack the creative quality to go beyond their core purpose. The two of our animators focus on bringing to life in 3D animation content which while reflecting accurately the original design files, adds real-world environments and information to promote, explain, sell and train, depending of course on our partner’s project needs. A great example of this is Pocket Door Pro, a very clever sliding door system with a number of features designed and manufactured by PC Henderson.
Our brief was to demonstrate the features of the Pocket Door Pro and show how it would be fitted into a real aspirational environment by revealing a virtual space and then stripping away the layers of the building and adding a close focus on key benefits.
The project was complex and needed to deliver in a relatively short time while keeping upbeat and pacey for viewing audiences. With no narrative, because in trade show spaces, in particular, it will be played without sound, graphic text components are a major feature, although created and edited against an upbeat licensed music track, when presented with sound, the experience is definitely enhanced for viewers. Senior Animator Jon working closely with Marketing Manager Stephanie, has through a series of developments in the animation, created a visually stunning piece that more than delivers against the project brief.
The content will be used in a number of different environments, including the PC Henderson website and YouTube channel, and as a live presentation tool by staff and at trade shows. Other social media shorts will link viewers to the core content, and because the content is 100% technically accurate, it also offers the opportunity of stills for use in brochures, presentations and online.
