Overview
Pass N Go are a driving school offering driving lessons & intensive driving courses across the North East. Our brief was to create an animation to engage their audience and explain the process and benefits of learning to drive with Pass N Go. With a younger target audience to engage, we developed a fun concept, which would make the information easy to digest.
With their target audience in mind, we set to work on the development of the animation.With great statistics and accolades to their name, we subtly included information into the video, highlighting their achievements without switching off their audience with a salesy message. The end result, a fun, fresh and easy to understand animation.
The animation is now being hosted on the Pass N Go website, receiving over 30,000 views each month. Following their deployment support session with one of our resident digital experts, the team also launched the animation across their social media channels and gained an additional 4.3k views on their Facebook page within the first five months.
