Overview
After visiting one of our training seminars, Alex from the IstructE team made contact and explained they were seeking to develop a ‘climate call to arms message’ which would serve to educate their audiences about the increasing need to rethink and asses their approach to how commercial buildings were being designed and developed – in a bid to reduce carbon emissions. We loved Alex and Will’s passion, ideas and determination to create an impactful presentation that would positively enthuse, motivate and energise their audiences.
Logistically, this would need some planning. We opted to use a script-driven approach, featuring the team and other contributors, supporting the drive to reduce emissions. We worked closely with Will to refine his words and explore the types of images that would reflect the important points that were cleverly weaved within this script. The IstructE team is based in London, so we sought to find locations that would be appropriate to support the presenters. Time for a road trip!
The video premiered at the IstructE annual conference, attended by 350 delegates. Will, Alex and the team were delighted by the audience response and the feedback has been overwhelmingly positive. Beyond this, the video is being shared here on the organisation’s website and via their YouTube station. Will was kind enough to leave us the following review.
